MGM announced Thursday that it has expanded its sports betting pretense in the Midwest.
The casino operator’s sports betting product, BetMGM, entered into a multi-year partnership with the Kansas City Chiefs to become one of the team’s first sports betting partners.
Financial terms of the deal were not disclosed.
“With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner,” said BetMGM Chief Revenue Officer Matt Prevost. “As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.”
Under the agreement, BetMGM signage will be present inside GEHA Field at Arrowhead Stadium. BetMGM content also will be featured across the Chiefs’ digital channels with special offers, game day experiences, and prizes.
“As an industry leader in the space,” said Chiefs President Mark Donovan, “we are excited to welcome BetMGM to Chiefs Kingdom. We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”
Kansas City, Missouri is located on the border with the State of Kansas. Kansas kicked off sports betting on Thursday, Sept. 1, just in time for the state to the lucrative NFL betting season.
“Legalizing sports betting is a common-sense solution that keeps Kansans’ money in Kansas and drives business to sporting events, casinos, restaurants, and other entertainment venues,” Kansas Gov. Laura Kelly said in a statement. “I want to thank all our partners for working with us to get this done in time for football season.”
Upon launching in Kansas, MGM’s sportsbook will operate in 24 state markets with mobile and retail offerings. Sports betting has been legal outside Nevada since 2018.
Founded in 2018, BetMGM is headquartered in New Jersey, while MGM Resorts International has its headquarters in Las Vegas.
MGM’s sports betting product trails the likes of FanDuel and DraftKings nationally, but it is widely regarded as one of the top-five operators in the space.