As a team, one of our favourite projects in recent memory has been the Luminaries Series. We launched it last season on International Women’s Day as our way of paying homage to some of the most interesting and inspiring people in snowboarding.
Continuing this year, the series is dedicated to shining a light on some of the most noteworthy folks in our industry, documenting their rise in their given professions, and sharing some of their insights from along the way. More stories, more voices, more rad people.
“The camaraderie and genuine joy that emanated from the all riders was something that will stick with us”
“Hooooly fuck”- that’s a direct quote from us as we sat and watched the women’s Slopestyle finals in Beijing (word on the street is that last hit and resulting stomp from Zoi S-S clocked in at a monstrous 7.6 on the Richter Scale). We said the same thing when watching the mens, but for totally contrasting reasons…
The Olympics may be a bone of contention for some, but it’s an undeniable truth that during that event we saw the very best of snowboarding, and women’s freestyle was in the spotlight for all the right reasons. Not only the envelope pushing riding, but the camaraderie and genuine joy that emanated from the all riders was something that will stick with us.