Eugenie Bouchard has inked a long-term deal with New Balance.
The former World No.5 will debut the latest New Balance 327 colorway to kick off the new relationship this month. Bouchard is currently in Lyon, France, where she is set to face Belarus’ Aliaksandra Sasnovich in first-round action on Tuesday.
Genie Bouchard has inked a multi-year deal with @NBTennis 👏 pic.twitter.com/LBE1bFPahj
— TennisNow (@Tennis_Now) March 1, 2021
“I am incredibly excited to be joining the New Balance family,” said Bouchard. “I’ve always admired the brand’s heritage and I think it is one of the coolest, most innovative brands in the athletic industry right now. I look forward to working with the brand both on and off the court.”