A shared philosophy and experience have led to a new partnership between the Blues and invoice finance specialists Apricity Finance.
The company, established only eight years ago, has already expanded with several offices throughout Australia and in Auckland. Apricity Finance specialise in providing invoice finance solutions especially for expanding companies, avoiding cashflow pressure and positioning them to capitalise on opportunities.
Working with large businesses, organisations or government typically means waiting extended periods for invoices to be paid. Apricity Finance helps unlock the potential of your business by closing the gap between the time you invoice your customers and when you receive payment.
“The values of teamwork, respect, enjoyment, discipline and sportsmanship are at the core of Apricity Finance, and ones we closely share at the Blues, making this an excellent partnership,” said Blues CEO, Andrew Hore. “New Zealand is a nation of small businesses – over 500,000 of them – and we are excited to partner with a reputable brand who can help those businesses to grow.”
Apricity Finance will partner with the Blues pathway programme and appear on the sleeve of the Blues Under-20 and Under-18 teams, and the company will also partner with a number of Blues events. “The Blues pride ourselves on our business network and we look forward to helping Apricity connect with friends and family of our club to grow their business.”
Apricity Finance understand the challenges of running a business and how flexible thinking can help businesses not just meet their financial obligations but plan and manage their growth. “Our product is simple. We help businesses access the capital owed to them sooner via a fair, flexible solution. By doing this, we have helped many businesses take advantage of growth opportunities, without burdening themselves with additional debt,” said Apricity Finance CEO, Linden Toll.
The partnership agreement is for three years, and follows on from Apricity’s successful relationship with Randwick Rugby in Sydney.