MOORESVILLE, North Carolina (WCMH) — When driver Stefan Parsons takes the track at Las Vegas Motor Speedway for the NASCAR Xfinity Series (NXS) Alsco Uniforms 300, a certain Shiba Inu will be riding along as a sponsor.
Sean Taylor, founder and CEO of Springrates, the car’s main sponsor, says he immediately saw an opportunity to bring back Dogecoin – the cryptocurrency originally started as a joke – in NASCAR as popularity and traction has increased on social media platforms.