June 25 – French Ligue1 Olympique Lyonnais have signed MG Motor France as a major partner in a three-year deal starting with the 2021-22 season.
MG Motor’s logo appear on the sleeves of OL shirts as the motor manufacturer supports its fast increased presence in Europe. At the heart of the sponsorship will be a commitment to what they term “soft mobility and environmental transition”.
No value was given for the sponsorship which was negotiated by Sportfive who are also the brand’s activation agency. MG Motor France will make available to the team and some of the administrative staff, the latest range of MG electrified vehicles.
Olympique Lyonnais has committed to environmental issues and reducing the club’s carbon footprint. MG will use the sponsorship to promote its range of electric vehicles.
Jean-Michel Aulas, Président of Olympique Lyonnais: “We are honored to welcome MG Motor among our new partners. This collaboration with an iconic automotive brand will allow us to fulfill our common goal for a softer mobility, and strengthen our commitment for environmental transition, supported by sport stakeholders.”
MG Motor France is developing its sales network in France and has opened 80 car dealerships over the past year and is aiming for 100 to 120 outlets by the end of 2021, including one in Vénissieux, in Lyon’s metropolitan area.
Xinyu LIU, CEO of MG Motor France and VP Sales MG Motor Europe: “There are many reasons why we decided to work with Olympique Lyonnais. First of all, OL has collected great results in the French Ligue 1 and European competitions. Then, OL is already a supporter of environmental-friendly activities. MG also promotes sustainable energies and works to protect environment in France and Europe. On this, we share a common goal.”
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