October 13, 2021 – Major League Soccer (MLS) – Chicago Fire FC News Release
CHICAGO – Chicago Fire FC today announced a new partnership with Revolution Brewing as the “Official Craft Brewery of Chicago Fire FC.” As a part of today’s announcement, Revolution Brewing revealed its new Chicago Fire signature beer, Hazy Pitch, which will hit store shelves throughout Chicagoland in early 2022.
“We’re delighted to welcome Revolution Brewing to the Fire family as the Club’s official craft brewery,” said Kyle Sheldon, SVP of Marketing for Chicago Fire FC. “Revolution’s beer has long been a staple at Chicago Fire tailgates, and we can’t wait to see Hazy Pitch on store shelves and around Soldier Field on matchday.”
Fans and supporters’ first opportunity to taste Hazy Pitch will come on Oct. 20 when Revolution hosts an away-match viewing party at its Brewery and Taproom (3340 N. Kedzie Ave) as Chicago Fire FC battles FC Cincinnati. The event will take place from 5:00-9:00 p.m. CT with kick-off for the match slated for 6:30 p.m. (WGN, CFFC Live).
“We’re proud to brew every single Revolution beer right here in Chicago,” said Chief Strategy Officer Doug Veliky. “With a brewery full of soccer fans and the Fire’s commitment to the city, we’re excited to partner up and create the perfect beer for watching the action on the pitch.”
The all-new Hazy Pale Ale Hazy Pitch was handcrafted and perfected at Revolution’s production brewery and Taproom by Brewmaster Jim Cibak. Described as “refreshing and easy-drinking with a tropical kick,” the new beer will be available at retail throughout Chicagoland in February. It will join Rev Pils and Fist City in Revolution’s City Series – a collection of locally branded beers available exclusively in Chicagoland. Once on store shelves, Hazy Pitch will be available in four-packs of 16-ounce cans. In the meantime, Hazy Pitch will be available on draft at the Revolution Brewpub (2323 N. Milwaukee Ave.) and Taproom (3340 N. Kedzie) beginning Wednesday, October 20.
Revolution Brewing’s partnership will include brand presence in Soldier Field on matchday and on the Club’s broadcasts on WGN and CFFC Live. Revolution and the Fire will also run a VIP sweepstakes during the 2022 season – the Club’s 25th in MLS.
Revolution Brewing is the largest independently owned brewery in Illinois. Its beers are brewed only in Chicago between the original brewpub space in Logan Square and production brewery in nearby Avondale. Revolution currently distributes in Illinois, Indiana, Ohio, Massachusetts, Michigan, Nashville, New Jersey, New York City, and Wisconsin.
Following the FIFA international break, the Fire return to league play this Saturday, Oct. 16 against the league-leading New England Revolution at Gillette Stadium. Beginning at 6:00 p.m. CT, the match will be broadcast live on WGN-TV, CFFC Live and TUDN 1200 AM.
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