Chicago Fire FC and Allstate Renew Partnership with Focus on Community

March 30, 2022 – Major League Soccer (MLS) – Chicago Fire FC News Release

CHICAGO – Chicago Fire FC today announced that Allstate has extended their partnership with P.L.A.Y.S. (Participate, Learn, Achieve, Youth, Soccer), the signature program of the Fire Foundation, which provides innovative and enriching sports-based programming for underserved Chicago youth.

For the Club’s 25th season, Allstate will continue to contribute a $100 donation to the Chicago Fire Foundation for each save made by a Fire goalkeeper during the entire 2022 season. Last year, Allstate donated $10,000 to the P.L.A.Y.S. Program.    

“With a shared commitment to serving our community, we are thrilled to come together once again with Allstate to make a strong impact here in Illinois, a place we both call home,” said Chicago Fire FC Chief Strategy Officer Jeroen van den Bergh. “This partnership goes well beyond the field with Allstate, which is important to our Club as we continue to strive to make a difference in all 77 neighborhoods.”  

The Fire Foundation’s award-winning P.L.A.Y.S. Program is helping to change the trajectory of underserved youth, providing physical exercise and social and emotional learning (SEL) tools through sports-based programming. Since its inception, P.L.A.Y.S. has provided more than 200,000 hours of soccer programming for Chicagoland students in third through fifth grade.

For more than a decade, Allstate has demonstrated their commitment to protecting the soccer community through a variety of ways, including refurbishing community fields, donations of soccer equipment and creating fun and meaningful experiences for fans. 

In addition, this partnership will provide Allstate with a presence across all Fire platforms on match day, including social media, in-stadium signage and broadcast mentions as the presenting partner of the Allstate Save of the Match.  

The Fire originally introduced Allstate as a partner in 2013, with the 2022 season marking the ninth year that the two organizations have come together to make a lasting impact in the Chicago community.  

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