French-based utility company Suez today announced their three-year deal to be a main co-sponsor of women’s cycling team FDJ Nouvelle-Aquitaine Futuroscope.
The team will be renamed FDJ-Suez-Futuroscope from 15 July 2022 and FDJ-Suez in 2023.
Photo: FDJ Nouvelle-Aquitaine Futuroscope
FDJ, which has sponsored the team since 2017, also announced its extension of partnership until 2025.
Sabrina Soussan, chief executive officer of Suez, said, ‘We share the same mindset: writing a new chapter in our story with the desire to win.’
Suez supports local communities and companies in the management of services such as water, waste and air quality, helping produce drinking water for 66 million people worldwide as a result.
Alongside FDJ, which launched its ‘Sport pour Elles’ programme in 2016, Suez says it wants to aid the transformation of women’s cycling and support the development of women’s sport by ensuring gender balance and equal opportunities.
The sponsor announcements come ahead of the inaugural Tour de France Femmes. The race, a historic milestone for women’s cycling, begins on 24th July.
Photo: A.S.O./Fabien Boukla
With backing from Suez and FDJ, the FDJ Nouvelle-Aquitaine Futuroscope team wishes to ‘consolidate its status as the best French team and its ranking among the top three of the UCI Women’s WorldTeams’.
Marta Cavalli recently won the inaugural Mont Ventoux Dénivelé Challenges Femmes as teammate Grace Brown sprinted to victory on the fourth stage at the Women’s Tour, finishing second overall by just one second to Elisa Longo Borghini.
At the beginning of the season, Cecilie Uttrup Ludwig stated that the Tour de France Femmes was a race she was looking forward to the most, and that she can’t wait for the explosiveness of attacking and counterattacking.