Between endless clips of Harry Styles performing with Shania Twain (please show me every angle possible, it’s for research) and influencers’ Revolve festival gripes, Coachella was unsurprisingly the main FYP event this week. As for those of us not stranded in the desert? We kept busy duetting a super silly yelp of pain and with a filter that tells us what bread we are.
Ahhh
A TikTok posted by @kateylorrell has become TikTok’s latest muse.
On Saturday, 26-year-old Texan Katey Bridges posted a video of herself backing away from her phone and accidentally hitting her hip on her bed frame. The noise she makes in reaction to the bump sits somewhere between a meow and a yelp. The TikTok has more than 17.5 million views and 2.5 million likes, and is aptly captioned, “Just trying to show my fit off but the good lord had other plans.”
Going, going, gone.
Credit: Katey Bridges (@kateylorrell)
Those plans, apparently, include TikTok virality, as the clip has been duetted more than 35,000 times. Users have incorporated Bridges’ meow-yelp into everything from Pharrell’s “Happy” to the Bee Gees’ “Stayin’ Alive.”
The creativity of these duets are delightful, but watching someone falling to the sound of the cast of Hamilton singing “Alexander Hamilton, when America sings for you?” Indescribable. There are so many good takes that multiple screen recordings of TikTokkers scrolling through their favorites have gone viral. One posted by @vixey_co18 captioned, “I pressed the sound and went down the rabbit hole guys. I haven’t stopped laughing,” has over 47 million views and over 8 million likes. Do yourself a favor this Friday and follow their lead.
All hail Laura Gouillon, TikTok filter queen
What kind of shoe are you? Milk? Flower? These filters are the 2022 TikTok version of the Meyers-Briggs personality test. Or maybe we should call them the Laura Gouillon personality test. Gouillon has made more than 38 of these filters to help you figure out what type of Adele song (I’m “Water Under the Bridge”), crystal (carnelian, fine), and hat (fishing hat, WTF) you are.
The many filters and faces of Lauren Gouillon.
Credit: Laura Gouillon (@lauragouillon)
Revolve Fest
Let’s talk about the Revolve Fest mess. Influencers invited to this exclusive Coachella-weekend party were supposedly left waiting for shuttle buses to the event for hours in the blazing desert sun. Eyewitnesses reported pushing and fighting, people fainting because of the heat, and “influencers yelling how ‘important they were and why they deserved the first seat.'” TikTokker Averie Bishop racked up 3.3 million views on a video detailing her experience waiting in line and why she eventually gave up on attending the event altogether.
While it definitely wasn’t a Fyre Fest-level mess, Revolve Fest did raise concerns about how brands treat content creators.
White with a screenshot of Revolve’s email offer to her, a photo she took at the festival, and an Instagram story reportedly from a Revolve employee in which they tell influencers either “you are bringing us impressions” or “standing outside.”
Credit: Maddie White (@madeleinecwhite)
In a video, TikTokker Maddie White shared that Revolve offered her $2000 in credit and 2 VIP wristbands in exchange for several social media posts. Despite arriving on time, Maddie waited two hours for a shuttle to the festival and described an event with little food and no shade. She felt like “cattle in a content farm” and has taken her social media posts promoting Revolve down, saying, “I don’t think I can leave those videos up in good conscience and advertise a company that I don’t support anymore.”