March 7, 2022 – United Soccer League Championship (USL) – Oakland Roots News Release
Oakland, CA – Oakland Roots Sports Club, has signed a partnership with Oakland-headquartered consumer technology company, Credit Karma.
Credit Karma helps more than 120 million members globally connect their spending, saving and borrowing to optimize their finances and help them reach their financial goals. The company moved its headquarters to Oakland in 2021 in the new Key Building at 1100 Broadway and employs nearly 850 people locally.
“We are thrilled to be working with Credit Karma on this very important work in Oakland, said Roots Chief Revenue Officer, Steven Powell. The goal of the partnership is to make financial literacy fun for kids and parents, helping them develop healthy savings habits that can serve them throughout their life.”
Credit Karma will serve as the title sponsor of Roots “Soccer for Financial Freedom” initiative which includes a financial literacy curriculum developed by Goalsetter, a family banking “super app” founded by Oakland native and former Nickelodeon and Discovery executive Tanya Van Court. Together with Goalsetter, Roots is fulfilling its mission of providing soccer fans with a path towards financial freedom that will create a new generation of savers and investors.
“Credit Karma has always prioritized laying “roots” in the communities in which we operate and we do that by partnering with like minded local organizations like the Oakland Roots, to further our mission of championing financial progress for all,” said Colleen McCreary, chief people, places and publicity officer at Credit Karma. “This is more than just a logo on a jersey for us. We look forward to teaming up with the Oakland Roots to further their work around financial literacy, a cause directly connected to our work at Credit Karma. Go Roots!”
In addition to Credit Karma’s entitlement of “Soccer for Financial Freedom”, Credit Karma’s logo will be prominently displayed on the sleeve of all Roots players home and away game jerseys and replica kit and they will be title sponsor of “Financial Freedom Night” at the Roots during the 2022 USLC season.
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